Southern Methodist University

Campaign Design

Southern Methodist University asked Utility Design Co. to introduce a new visual vocabulary for their SMU "World Changers Shaped Here" campaign. The new campaign design will act as the university's primary form of communication and it will be used as a coordinated set of visuals across event materials, proposals, websites, promotional items, stationery and more.

SMU is a nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located in the heart of Dallas.


  • Campaign Design

  • Business Cards & Letterhead

  • Various Marketing Elements

  • Print Collateral