Southern Methodist University has launched the largest
fund-raising campaign in its history, aimed at achieving a dramatic
increase in academic quality and impact. At a campus rally
September 12, the University kicked off the public phase of the
campaign and announced the goal of $750 million for "SMU Unbridled:
The Second Century Campaign."
The Integrated Marketing Group at SMU called upon Dallas-based
firm UTILITY to develop the centerpiece of this historic launch.
UTILITY delivered a brand identity that revealed the unbridled
spirit of Southern Methodist University.
View the
work.