Utility
 
Building

Building Success

Founded in 1992, Scott + Reid has grown into one of the largest privately owned construction firms in Texas. Although Scott + Reid was a highly successful company, their dated brand image could not keep up their growing accomplishments. Over the years their brand suffered and became an afterthought.

S+R asked UTILITY to align their brand communication with their leadership status in the industry. Beginning with the logo, the objective was to retain the equity and recognition in the existing mark while improving the overall design.

With the new logo in place, UTILITY continued to define the unique brand characteristics of the S+R brand and created a brand language that would become the foundation for all their communication elements. From paper system to website and hardhat to sales collateral, the launch of the new brand epitomized the change, growth and vision that are the cornerstones of new Scott + Reid approach. View the work.