CSR Technology Group, Inc., headquartered in Cedar Hill, Texas,
has evolved into a nationwide leader in providing information
technology services to a broad range of clients. Previously known
as CSR: Computer Service and Repair, the company specializes in
delivering onsite services with high volumes of requests. Its
service coverage covers a majority of the United States, with at
least one technician in every major city from east coast to west
coast.
UTILITY was asked to help position CSR as a global leader in IT
services. The assignment started with the development of a brand
identity package that included a new identity, business paper
system, identity guidelines document and other internal branding
elements. UTILITY was able to identify key attributes of the
company's success and start building an authentic design language
based on those findings. The result was a highly distinctive
identity that places people at the center of the new CSR
language.
"Ray Gallegos went above and beyond on our project. Not only
did the end result meet our expectations in quality of design, but
he made the entire process feel great to be a part of and
completely painless. We would highly recommend him and his work to
anyone looking for the best design work available in todays
market."
Tyler King | General Manager | CSR
Technology Group, Inc.