Common Sense Media

Visual Identity System

Common Sense Media provides trustworthy information, education, and an independent voice for parents and children to thrive in a world of media and technology. 

Poised for growth, CSM wanted to establish a new brand identity to support their goal of becoming the nations leading independent non-profit advocating for kids in today's complex media environment. Working with Farstar Marketing, we designed a new identity system and guidelines for a seamless implementation and a successful launch.


  • Trademark Design

  • Standards Guide

  • Sales Collateral

  • Letterhead System


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